Zapmap - MIKEFOX.CO

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Design System
The beauty is within the numbers

Foundation
Remember the Fibonacci sequence? All you need is already here… nature. Find your sequence. It will be unique, and it will keep all your creations together. I won’t tell you what it is exactly. Knowledge is not for free.

Design System
The beauty is within the numbers

Kids grow so fast
Feed all Departments, feed your Team. Every Atom should have a purpose, be reusable, and never become an obstacle. Design Systems never stop evolving. They will grow enormously. You have to be able to control it, oversee it, try to predict it, and let it grow again.

Information
Scale is a powerful tool for indicating the importance of information. By using different font sizes, you can guide users through the content, making it clear what is most and least important.

Fonts
Font heigh will let Users know what they should read first. They will have the idea – “This is it, this is what I need to know first”. Help your Users with up to three font sizes… Primary, Secondary, and the rest.

Colours
Do the same with shades.

Problem Clarity
Problem Clarity, is straightforward. Are we able to–crisply and clearly–articulate the customer’s problem? In order to answer “yes,” there should be reasonable evidence to support the customer problem.

It’s important that a common mistake that is made while evaluating against this criteria is to substitute a business problem for a customer problem. While it’s certainly important to identify business problems and goals, in order to achieve those business goals it’s critical to ensure they are aligned with a deep customer pain.

Risk
Risk, is referring to the “risk of getting it wrong.” This risk should take into consideration the various costs associated with getting Zapmap product decision wrong, including the cost of reengineering and redesign. These might be actual costs (e.g. the cost of building a feature or the cost of losing a customer) or they may be less direct costs, such as the cost of retraining customers.

Objective

We want to better communicate the Zapmap value proposition to Users and raise awareness of our Features offering.
We want to make Premium Features more valuable.
We want to make Networks/Partners more accessible/discoverable [sales].
We want to build valuable Features Packages.
We want to offer the most efficient and seamless experience to our Users.

Assumptions

We need to offer better experiences
We need to have something other Apps never have.
We need to make Premium Package (features) “I want this!” and then turn it in “I can’t live without it”.
We also need to have similar features that competitors have already made.

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