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SuperDry

UX UI Design - app like

what

Product / Service / UX UI Design, Research, Prototyping, Testing - LAB Group London

The  Goal
An app like user journey
Discovery
What is the most intuitive path for the Customer? How the graphical assets, and interactions, can increase the confidence. The ANIMATED ICON will transmit more information than dozens of words. Whether you already know what you want or you looking for a “surprise me” UI combined with smooth UX will help and let you not fall into frustration.

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why

SEARCH journey and UI

Search is top important.
Suggest after two letters,
Show a carousel with pictures after two words,
but still… it has to be clear and just playful.
Two NAVIGATION options.
Main NAV in the TOP LEFT or MIDDLE BOTTOM.
Testing with real users (just common people) will show you the way.
It is for them… not for me, not for Stakeholders either.

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what

Product and interactions

Product page
Yes, you can see what’s on sale. As you started looking for the details let it be entertaining so you will be enjoying the journey whether you will buy it or not.
Microinteractions
This the languages and the information easy to digest and make the decision.
The test will tell if NAV is better to use on the TOP Left or on MIDDLE BOTTOM.

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when

November 2021 - May 2022

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